Top 5 Consumer Finance Apps in Madagascar Q1 2022 Performance

In the first quarter of 2022, the top 5 consumer finance applications in Madagascar showed varied performance trends across downloads, revenue, and active users. Here’s a detailed look at how each app performed:

MyBOA saw a significant increase in weekly downloads, starting from 211 downloads in late December 2021 and peaking at 2.7K in the week of March 7. This upward trend continued with downloads remaining above 1.7K towards the end of March.

Nubank: conta, cartão e mais experienced fluctuations in its weekly downloads. The app started strong with 1.3K downloads in late December 2021 but saw a sharp drop to 199 downloads by mid-January. Downloads then varied, ending the quarter with 217 downloads in the last week of January. Weekly active users showed more stability, with numbers ranging from 19.7K to 27.4K, peaking in mid-January.

MyBOA - Mobile Banking showed a steady increase in weekly downloads, starting from 12 in late December 2021 and reaching 644 in mid-March. The app saw a notable jump to 603 downloads in the first week of March, maintaining a strong presence through the end of the quarter.

SG Connect also displayed a positive trend in weekly downloads. The app started with 185 downloads in late December 2021 and increased steadily to 339 by the end of March. This consistent growth highlights the app’s increasing popularity among users.

Banco will: Cartão de crédito had a varied download performance, peaking at 816 downloads in the first week of January but dropping to as low as 31 downloads by the end of the month. Despite this, the app maintained a stable range of weekly active users, hovering around 1.3K to 1.8K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.